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But Why A Mobile Service?

The guy who originally came up with the concept of Train Learn Go is called Andy Dowen (Insert Picture here) and he has pretty much seen it all, done it all and quite literally bought the t-shirt since 2002.

He has worked in a commercial gym chain environment and has even owned his own City Centre based PT studio. He has vast knowledge and experience working with athletes and even appearing on national TV.

From the gym chain he worked at he learned more about how not to be a successful PT and get client results than he gained in positive experience. The problem was that the gym was designed to be a gym, essentially a room full of equipment which they rented out to members for a monthly fee.
Very little to no customer service and pretty much no desire to get the client the result they were looking for.

Back in 2002 when he started working there personal training had just started to become 'a thing' that people did so commercial gyms bolted on rent paying PT's as an additional revenue stream.
There would be anywhere between 5 and 10 PT's paying £85 per week in rent, thats £850 per week across 10 PT's or around £3500 per month in total across 180+ gyms which is £600,000+ per month of easy revenue and that was in 2003!

The gym did nothing to help the PT get clients, in-fact if anything that hindered you as much as they could, and PT turnover was so high that they may as well of fitted a revolving door.

Every PT had a different level of experience and knowledge and was not vetted at all before coming to work there.
It really was just a revenue generator for the gym and a frustration for the PT's.

Despite the challenges Andy was one of the few that made it a success, and was fully booked making a handsome living, especially for a guy aged 19 at the time. So to him it was clear that the emphasis needs to be on quality and consistency of service in order to retain clients for the maximum amount of time, something Andy did very well and something which the commercial gym seemed to lack for all of its members.

So he opened his own PT only studio in Birmingham City Centre and put the focus entirely on the client, service was king.
Clients loved the consistency and delivery of the training and they loved that everyone who worked there was singing off the same nutritional hymn sheet.

The cash came flooding in and the business was a success, yet still it had a couple of flaws.
The rent on the premises was £2000 per month and with business rates and utilities on top the overheads were eye wateringly high especially back in 2006!

This meant that membership fees also had to be high in order to turn reasonable profits. This narrowed the market and made replacing clients a lot more difficult when one left which usually resulted in large marketing bills too. The other issue was convenience for the client, the biggest obstacle was getting people to take 2 hours out of their evening to go to the gym after a long days work. A traditional problem that was so far unsolved...until now!